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Saturday, August 16, 2008

Bake Sale Betties


Today was the Bernal Heights Garage Sale and our cupcake sales were GREAT! Overall, we sold just under 100 cupcakes in about 4 hours, with the bulk of the sales in the first hour. The customers were very happy, first with the presentation, then with the selection of flavors, and finally with the taste (most important, of course!)

We had Hummingbird, Chocolate Peanut Butter, Chocolate Salted Caramel, and Fresh Strawberry. We sold them for $2 for regular size, $1 for minis. During the last hour, we cut the prices in half.


Cupcakes are a great way to introduce yourselves to people and to get them to stop by. They are such happy little things, a treat for anyone of any age, and an easily manageable finger food. And if someone is happily chowing down on a delicious cupcake, it will put them in a good mood and encourage them to linger, and hopefully buy something. Plus, I think it speaks volumes of your good taste - with the promise that this will carry through to your other items. Simple marketing, really.

In addition to the sales today, I also made a box of assorted cupcakes for my friend Megan to give to her boyfriend Martin on his birthday. This prompted me to go out and buy boxes and ribbon. I used the extra boxes at the sale, which really came in handy and allowed people to buy in bulk. Definitely worth the 55 cents per box. Here are the boxed cupcakes right before Megan picked them up:


Many people asked us today if we had a baking business. That was a real compliment - they were shocked when we said that we just did it for fun. It got me thinking...a custom order cupcake business? With a website? Doing events like this and passing out business cards? Hmmmm.....

Stay tuned. Something is baking.